Making the Museum is a newsletter and podcast on exhibition planning for museum leaders, exhibition teams and visitor experience professionals.

MtM is a project of C&G Partners | Design for Culture


Technology Jonathan Alger Technology Jonathan Alger

Centralized AV, or Distributed AV?

And now, I will make one of the great debates … vanish! Bwahaha! Yeah. I’m just being dramatic. Because, regardless of what they say, it’s not a debate. It’s just a decision. Centralize all the players, or distribute them? Here’s how to decide. …

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Jonathan Alger Jonathan Alger

Exhibition Experience Design

Time to address the elephant in the room. Ah, right. “There are 47 of them, which do you mean?” Fair. Today, this one: Are we all doing experience design now, or exhibition design still? And my answer is, “Both. All along.” Here’s why. …

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Should SMEs Lead Exhibition Projects?

(I can feel the unsubscribes coming. But this is important.) Should a project be led by an SME — the subject matter expert, like a curator, historian or scientist — or by a PM or developer? There isn’t a single answer, but there are … guideposts. ..

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Are You Color Gel, or White Light?

For a while I imagined it was some regional feud, like that east-west hip hop thing in the 90’s. But it turns out to be another one of those trick questions. When to use each? It depends. Let’s put the imaginary feud aside and give each its due. …

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Loan Agreements Crash Course

For any member of the exhibition tribe, overlooking what loan agreements mean could easily spell failure. There is a lot to learn — and there’s an MtM podcast episode with more — but three key loan requirements are humidity, temperature, and security. …

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Phil & Monique Jonathan Alger Phil & Monique Jonathan Alger

Phil & Monique: Facts

MONIQUE: My client wants to add more facts to the exhibition we’re developing. PHIL: Mm-hm. Facts are good. [Cautiously sips matcha] MONIQUE: No they’re not. PHIL: [Raises eyebrows] MONIQUE: People don’t come to exhibitions for facts. …

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Content Jonathan Alger Content Jonathan Alger

Video Licensing Shockers

You’ve worked on a few exhibitions, doing image rights licensing. They went fine. You’re feeling good. Your next project will license video footage as well. But hey, video licensing must be similar to photo licensing, right? Uh. No. …

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A Bad Case of Museum Fatigue

Nurse: Doctor, this patient has been slumped on a bench, staring into space for an hour! What’s wrong with her? Doctor: I’m afraid she has a bad case of … museum fatigue. Joking aside, I do believe museum fatigue is underdiagnosed. …

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Linear Path? Or Open Plan?

Quick, what’s better: A linear path exhibition, with a preset route? Or open plan, where you choose where to go? Most people I know say “open plan.” Maybe it sounds better. But it’s a false choice. Both work, for different situations. …

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9 Ways to Improve Queueing

The more popular your institution is, the more you have to deal with lines. But queueing can be improved. Theme parks make queue design into an art. Here are nine possibilities: 1. Don’t Have a Line:
Digital pre-purchase can reduce or eliminate lines. …

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Quick! Complimentary SEGD Memberships for Museum Staff

The SEGD Museum Exhibition Professional Practice Group, or ME-PPG, has a great offer while supplies last. If you work for a nonprofit museum and need support to join, SEGD has a limited number of grants available to cover a complimentary membership. …

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Budgeting Jonathan Alger Budgeting Jonathan Alger

CapEx, OpEx

Here’s a thought: Over time, the OpEx of an exhibition will eventually outstrip the CapEx. Now, you probably had one of two reactions to that statement. Reaction #1 is: “Hm. Yes, eventually that would likely be true.” Reaction #2 is …

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Technology Jonathan Alger Technology Jonathan Alger

Seven QR Code Truths

Since the QR code comeback, they are up for consideration in every project. And for some things, they’re great. But before we put QR codes on every wall, let’s review 7 truths. #1: QR codes are just shortcuts online. But shortcuts to what? …

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Jonathan Alger Jonathan Alger

Color Has Temperature?

“Color temperature” is a term you’ll often hear in museum projects. Or should. :) The term means the warmth or coolness of white light from a source, measured in “kelvin” units, or “K”. But there’s more. There’s a whole, er, spectrum. …

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Jonathan Alger Jonathan Alger

8 Other Ways to Use Floor Plans

Floor plans usually show walls, furniture, windows, and doors. Slightly less common types are used to plan electrical circuits and lighting systems. Then there are the other types, the ones no one knows about. Except now you do. …

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Apps Within Apps

How many different types of experiences should one interactive offer? Easy: One. It is easy for us to dream up interactives for our exhibition as if they were the laptops we use to plan it. But interactive surfaces in exhibitions aren’t like that. …

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Jonathan Alger Jonathan Alger

Third-Worst Case

Sure, it’s smart to plan systems using the “worst-case scenario”. But that doesn’t work when the worst case is extreme. For example: We want to accommodate the largest exhibitions. So we plan big. But that size rarely comes …

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Mental Models

We imagine our visitors moving through our exhibitions in the exact order we devise. But visitors that follow every step of our sequence … don’t exist. Even if our experience were a one-way people-mover, a visitor can still get distracted …

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Technology Jonathan Alger Technology Jonathan Alger

LED, LCD

In Las Vegas they have The Sphere, a hollow moon coated with LEDs, inside and out. It cost well over $2 billion to make, and it’s awesome, even though nobody knows what “LED” stands for. Can’t tell LED from LCD? You’re not alone. …

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