Trippy Art Spa

Behold, the trippy art spa.

You might not know it by that name. But keep an eye out for one opening near you. It’s a kind of immersive art venue on steroids.

Giant room with projections covering walls and floor, and scattered random seating? Check.

Plush room with puffy things on every surface? Check.

LED mirror infinity room? Check.

Nearly pitch-black room with visible mist and beanbag chairs? Check.

Room where visitors make art on a communal table with crayons? Check.

All video content is psychedelic screensavers, not actual art? Check.

No storyline? Bass-heavy ambient soundtrack with no tempo? Nearly no text of any kind? Check. Check. Check.

Ball pool? Wait. Still? Sigh. OK. Check.

Mostly young couples on first dates, paying $50 each for tickets? Check.

Here’s the thing:
Trippy art spas are fun. And the components all have aspects very worthy of study — especially that last one if you’re a nonprofit chief revenue officer.

But it is a formulaic Frankenstein. Go check one out if it opens near you. Because I’m not sure how long trippy art spas will be around.

Warmly,
Jonathan

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MtM Word of the Day:
UI, or user interface. All of the interactive elements of a digital system that a user uses, considered as a whole. Elements can include screens, buttons and accessibility keypads. In museums, it is especially important that UI design is accessible, engaging and intuitive.

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Call for Topics:
What topic would you really like to hear more about right now? Hit REPLY and LMK. No wrong answers!

You can pick from MtM regulars, like Planning, Immersion, Audiences, Technology, Content, Budgets, Sustainability, Architecture, Project Management, Accessibility, Conservation, Digital, Contracts, Experiences, Lighting, or Interactives.

Or better yet, let me know a new one!