Phil & Monique: Free Cheese

FADE IN:

INT. GOURMET GRAB-AND-GO CAFE AT MUSEUM CONFERENCE - DAY

Standing at a counter are MONIQUE, exhibition developer wise beyond her years, and PHIL, anxious independent museum consultant.

MONIQUE: [Chewing] This free cheese isn’t bad. Museums should give out more free cheese. Free cheese never fails.

PHIL: [Stops chewing] Uh, what?

MONIQUE: Metaphorical free cheese, I mean.

PHIL: Uh oh, here we go. [Chews]

MONIQUE: See, usually we consider marketing for exhibitions as separate from exhibitions.

PHIL: Well, duh.

MONIQUE: But why not make the marketing an extension of the exhibition experience, not something totally separate?

PHIL: [Chewing] I’m not following.

MONIQUE: Film trailers aren’t just ads, they are actually little samples of the film. Like free cheese. People happily watch lots of trailers.

PHIL: I get it now. Free cheese isn’t just marketing. It’s also actually, uh, cheese. That you eat.

MONIQUE: Yes! Why not think of exhibition marketing as a sample? Why not have our exhibition team help make the ads, and think of them as free cheese?

PHIL: So, a billboard for an art show could be … actual art in billboard form? Or, a poster about a shark exhibit could be … a mini shark exhibit in a poster?

MONIQUE: [Chewing] Exactly!

PHIL: Huh. Cool idea.

MONIQUE: I need to buy some of this cheese.

PHIL: Free cheese never fails.

MONIQUE: …

FADE OUT.

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MtM Word of the Day:
Gesture-based. Media that visitors interact with by moving their bodies or hands, versus touch-based interactivity. A novel choice for certain experiences. Be prepared that some may find it hard to master at first.