Tiffany Window

Sometimes you have an object that feels a little too big for its display case.

Sometimes you have an object that’s just the right size.

And sometimes the object feels small compared to its case. 

But wait. Why does “big case, little object” have to be a bad thing?

Imagine a store with big display windows facing the street, filled with a variety of glamorous products. But one window, in the middle, holds just one piece of jewelry: a ring.

The ring is positioned at the center of the case, on a small pedestal draped with fabric, in a small pool of light, accompanied by a small card underneath it.

Of all those cases, which one is the must-see?

Yep. The one in the middle. The big case with the little object.

(It’s the one Audrey Hepburn would be looking at too.)

Of course, you can’t just dump a little thing into a big case and hope. You have to present it like it’s important. There are many ways to do that (for one example, see above).

Here’s the thing:
A “big case, little object” isn’t always a bad thing.

Done right, it’s a Tiffany window.

Warmly,
Jonathan

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MtM Word of the Day:
Traveling exhibition, or touring exhibition. A show designed to move between multiple venues, using modular elements that can be packed up multiple times. (Tip: temporary exhibitions usually don't work as traveling ones, unless they were designed that way originally.)