Transformer Gallery

Museums always want new ways to generate room rental revenue. 

Of course, there are the classics:

Grand Hall: 
Solely for events, empty otherwise. High capacity. Warming kitchen nearby. Not all institutions have one. Amazing if you do.

Charismatic Lobby:
Get married under a brontosaurus. Medium capacity for guests (due to giant fossil). But oh, the photo opps.

Exclusive Exhibition:
Where cocktail receptions always happen in action movies: a select few guests mingle amongst rare displays until the villain does something nefarious.

But there is … [mysterious music] … another.

The Transformer Gallery:
Full of exhibitions during the day, yet full of banquet tables at night. How? The most common trick is wheels: either putting exhibition components on them, or moving them with something that has them. Surprisingly large things can be moved this way.

Of course, fragile things that don’t like being wheeled around shouldn’t be. But there are sometimes clever ways around that.

Not every gallery can be transformer-ized. But we designed an entire museum this way once. Now we’re doing two more.

Here’s the thing:

A brontosaurus wedding isn’t a bad thing.

But a transformer gallery could let you choose either a full exhibition space, or a full event space, whenever you want.

Warmly,
Jonathan

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MtM Word of the Day:

Procurement. The process of finding and hiring designers, builders, or products for a museum project. Often involves soliciting bids (aka tenders), carefully comparing offers to manage cost, and negotiating with the preferred source to finalize a contract.