Media Wall or Chain Link Fence

Which is better, a media wall or a chain link fence?

Let’s imagine two exhibition experiences, which I will invent at random:

1. Media Wall
A giant, 10-foot tall, 20-foot wide, high-resolution, interactive media wall. Visitors gesture to create an ever-changing algorithmic artwork to raise genocide awareness.

2. Chain Link Fence
A giant, 10-foot tall, 20-foot wide red chain link fence. Hung with thousands of custom-printed red notecards. Visitors each hand-write a pledge that they will help stop genocide.

Both are the same size. Both feature interactivity, participation, and self-renewing content for the same number of visitors at once.

The media wall cost $1,000,000.

The red fence cost $10,000 (100 times less).

If a million visitors see both, the media wall costs us $1 per visitor.

The red fence costs us a penny each.

Is the media wall 100 times better? Don’t answer that. Think how a visitor would answer.

Nothing against media walls. I help make them. But I also help make chain link fences.

Here’s the thing:
It’s not about what something costs you. It’s about value to the visitor.

Pennies might have more power than you think.

Warmly,
Jonathan