Phil & Monique: Free Cheese

FADE IN:

INT. GOURMET GRAB-AND-GO CAFE AT MUSEUM CONFERENCE - DAY

Standing at a counter are MONIQUE, exhibition developer wise beyond her years, and PHIL, anxious independent museum consultant.

MONIQUE: [Chewing] This free cheese isn’t bad. Museums should give out more free cheese.

PHIL: [Stops chewing] What?

MONIQUE: Metaphorically.

PHIL: Uh oh. [Chews]

MONIQUE: See, usually we consider marketing for exhibitions as separate from exhibitions.

PHIL: Duh.

MONIQUE: But why not make the marketing an extension of the exhibition experience?

PHIL: [Chewing] Mm?

MONIQUE: Film trailers aren’t just ads, they are actually a little sample of the film. People happily watch lots of trailers.

PHIL: I get it. Free cheese isn’t just marketing. It’s also actually cheese.

MONIQUE: Yes! Why not think of exhibition marketing as a sample? Why not have our exhibition team help make the ads, and think of them as free cheese?

PHIL: So, a billboard for an art show could be … art? Or, a poster about a shark exhibit could be … a mini shark exhibit?

MONIQUE: [Chewing] Exactly!

PHIL: Good idea.

MONIQUE: I need to buy this cheese.

PHIL: Right?

FADE OUT.


P.S. See all the adventures of Phil & Monique here.