Making the Museum is a newsletter and podcast on exhibition planning for museum leaders, exhibition teams and visitor experience professionals.
MtM is a project of C&G Partners | Design for Culture
Scholars Hate Repetition, But Visitors Need It
Keepers of important collections and facts want to show as many as possible to the public. Which means never repeating things. But you can repeat a digital image, a word, or an idea as often as you like. Why would you? Because visitors need it. …
Flourishing in Museums (New Book), with Dr. Kiersten F. Latham and Professor Brenda Cowan
What is a “growth mindset” — and why is it more important than ever for our industry? What happens when we combine museology with the fast-growing field of positive psychology? Do we sometimes all take ourselves … too seriously? Give it a listen! …
Smiling Curves
Exhibition and experience projects usually follow what economists would call a “smiling curve” of effort. That’s a curve shaped like a smile, basically a wide “u”. It maps effort (vertical) over time (horizontal). At the start we’re on the left side of the smile …
“Tainments”
You almost certainly know about immersive art, the for-profit trend that influences the development of museum exhibitions and experiences today in many ways. But that’s not the only thing out there. Introducing the “tainments” (all real) …
The Real Bilbao Effect, with Andy Klemmer
Can a museum revitalize a city? Are design competitions a good idea? What comes first in design, practicality or fun? Andy Klemmer (Founder, Paratus Group) joins host Jonathan Alger (Managing Partner, C&G Partners) to reveal “The Real Bilbao Effect”.
Chain Link Clichés
Visitors don’t expect to find raw, unfinished building materials like chain link fencing, raw plywood, or unpainted concrete blocks in an exhibition. These materials can be both memorable and affordable. But there’s a “but”.
Phil & Monique: Rule of Three
PHIL: You’re furrowing your brow. MONIQUE: I need a working title and a catchy organizing principle for this little civics exhibition I’m doing. PHIL: Try the Rule of Three. You might solve both. MONIQUE: Rule of what? …
“Raising the Voices of People of Color in Museums and Exhibitions”, with Sierra Van Ryck deGroot and Jinelle Thompson (Podcast)
How can we raise the voices of people of color in museums and exhibitions — and what stands in the way? What is Museum Hue? What constitutes a sustainable museum job? Could exhibitions be one of the best places to make visible change happen?
Multiple Personalities (Are Good)
Every exhibition and experience project team has multiple personalities. But that’s good. The trick is creating an atmosphere that allows each to be themselves, permits conflicts to arise, and resolves them collegially. Tension is a byproduct of what’s needed. …
(Win a Mug) Phygital Forevermore
“Phygital.” It’s a running joke at MtM, the podcast. It’s a portmanteau, blending the sounds and meanings of “physical” and “digital”. Other portmanteaus seen at MtM: animatronic, edutainment, guesstimate, hazmat, metaverse, starchitect …
The Near Future of Experience Design, with Neil Redding (Podcast)
What do technologies like the Apple Vision Pro mean for exhibitions and experiences? Neil Redding (Near Futurist and SXSW Speaker) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “The Near Future of Experience Design”. …
Good Damage
I was once given a tour of a new exhibition by the curator. Among hundreds of objects was a large item, very damaged, behind all the others. When I learned what it was, it was the damage that made it the most interesting object there for me. …
Our Building is Our Biggest Artifact
Visitors don’t perceive architecture and exhibitions as separate. They’re part of one experience. We develop and fund them separately, but that’s just us. Architecture can inspire awe. Vast sums are raised to create new ones for this reason. …
Assembling a Collaborative Project Team, with Beth Van Why (Podcast)
Great projects happen because of great teams. But how do you build that team in the first place? Who should a museum hire first? How do you decide whether staff should run a project, or if you need help from outside? What’s an “owner’s rep” anyway? …
The Pre-Aging Trick (Updated)
Have you ever re-watched an old film you once loved for its special effects — only to find it didn't age well? The media and tech industries raise the bar on production values daily. Museums can’t keep up. How can we keep media content fresh longer? …
Error Magnets
Warning: obsessively nerdy. Strolling through an exhibition recently (not designed by us, of course) I noticed … an error magnet. Argh! My nemesis. What’s an error magnet? It’s a minor creative idea likely to cause a major production error. …
5 Secrets of Digital Experience Design, with Patrick Snee (Podcast)
How can we make digital experiences work for all visitors — whether kids or grandparents? When should you bring in a creative technologist? Why should you aim for the strong verbs? What is “sneaky attract mode”? How do you do paper prototyping? …
Who Goes on the Credit Panel?
Every exhibition needs a credit panel. They cost almost nothing. Every additional name costs nothing. But the lasting goodwill can’t be bought. Nearly zero cost, potentially priceless outcome. How’s that for ROI? Oh, right, what’s a credit panel? …
How Not to Label a Screen
Here's a quick win. There are many ways NOT to label a screen in an exhibition: NOT on the wall nearby. NOT above or below the screen. NOT running up the side of it. If the title is visible even when the screen is dark, the visitor will see it. So, why does that matter? …
5 Kinds of Maintenance
When we develop our projects, we sometimes leave “maintenance” to others. Someday. Later. But if we don’t keep maintenance in mind, it will come back to haunt us financially. And there isn’t just one kind. There are 5. …