“Everything should be made as simple as possible, but not simpler.” — Albert Einstein. This rule comes up regularly in exhibition planning discussions. For good reason. It’s applicable to every project we do. But wait, there’s more. …

Well, this should be interesting. If you’re planning to attend the upcoming SEGD conference in a couple of weeks, please come watch a LIVE recording of Making the Museum, the podcast. Here’s the official blurb about it: …

Help me help you. We cover a lot here. Anything that might help our projects open on time, on budget, to rave reviews. But which topics are the most important to you? This One-Question Survey will take you maybe 15 seconds — 15 seconds! — and it’s right here. …

What if the best way to market an exhibition — wasn't marketing? How can we help visitors find us? When they do, how do we engage them? Visitor experience expert Samir Bitar (The Art of Consulting) joins host Jonathan Alger to discuss The Visitor Engagement Lifecycle. …

This comes up regularly. Your organization has a visual brand, and you’re not sure if those logos, colors, and typefaces should be applied to your exhibition space. Here are your options. (Unsure? Pick #1.) Option 1: No. The option most people should pick. …

Our job, at the end of the day, is to put new ideas into the heads of our visitors. Seems clear. But getting new ideas in there takes energy. And, like in the movie Inception, sometimes it doesn’t work. What if we could use the ideas already inside those heads? …

I don’t know why it happens. It’s a mystery. I have asked colleagues. I have asked psychologists. Nobody knows. In every project, no matter how big, whether an exhibition, experience or something else, one thing is for sure: One part will resist having a design chosen ….

A curator pulls a key from her cardigan to unlock a dark, quiet storage room. She walks to drawer F138, opens it, and sees … a fork. Or does she? Experts like curators have, well, expertise. So they can think at a higher level, in abstractions and systems. They’ve done the reading. …

There is a song we sometimes sing in our exhibition and experience projects: We’re poor. Our projects are underfunded. We don’t have the money those “other” industries have. We’re always the ones that have to do a lot with a little. A common refrain. But is it true? …

Three podcast hosts join forces in a single show to discuss the latest in experience design. It’s a fast-paced three-way session covering half a dozen broad themes, and countless smaller ones. What are we hearing out there? Is the biggest trend of them all … empathy? 

It’s not an exhibition brainstorming meeting until someone yells out: Hey, what about a … hologram! Usually that’ll be a donor or a non-technical member of the development team, bless their souls. But nearly every “hologram” you will ever see isn’t one. …

What’s value engineering (“VE”)? You might learn it as a euphemism for cost cutting. Like “sanitation engineer” makes “garbage collector” less negative. Regardless, “negative” is a word that many might use to describe VE anyway. Why? …

What if there were a high-quality, peer-reviewed journal for the whole exhibition community? What if it featured the leading organizations, practitioners and ideas that shape the whole industry? What if back issues available for free to see online?

Test your new exhibition or experience idea fast — by filling in the blanks in the short script below. Imagine visitor services staff at the front desk saying exactly this to visitors. You’d be surprised how fast the results are obvious. Here’s the script: …

Long-term exhibitions almost always feature an element that got included because it was a hot trend. But is that element part of a long-term trend? Or a short-term one? Hard to know in advance. But dead trends aren’t limited to tech. And no trend is invulnerable. …

Lighting exhibitions of light-sensitive artifacts is hard. We do it wrong. Why it’s hard: For a valuable light-sensitive artifact to draw the eye and look important, it still has to appear as the brightest object, even though almost no light is allowed on it. …

Journalists write news articles according to what’s called the “inverted pyramid” of content priority, where the first sentence contains all the key information readers must know, and every paragraph thereafter fills in the details in decreasing order of importance. …

This might seem a little crazy. But stick with me. Spending is good. Exhibition and experience project budgets are meant to be spent. We acquired our budget to use it, to achieve a goal for our visitors. The more we spend, the more we get. …

Exhibitions don’t matter. Wait. Hear me out. Look, we all spend countless hours on schedules, budgets, narratives, design and getting something physical installed. We love that stuff. And we want to open on time, on budget, to rave reviews …

We all know déjà vu: that eerie, sudden feeling that a present moment is one we already lived through before. It’s such a common term in English that it may come as a surprise that déjà vu breaks down into two scientifically recognized sub-types …