There are two other variations on "streakers, strollers and scholars" (aka, the psychographics of attention span). One of these might work better for you.

We can think about our visitors using demographics: age, gender, and religion. We can sort them by psychographics: lifestyle, political affiliation, and values. But I prefer to plan according to attention span: streakers, strollers, and scholars.

There is a paradox at the heart of every visitor center project: if it's so fantastic that people never want to leave — it's a total failure.

In ancient times, shortly after life emerged from the sea, movies came on DVDs. “Special collector’s editions” had a second disk with “extra” content. This was for early life forms who loved bloopers.

Every Imagineer (designer, in Disney-speak) knows that attractions need an iconic skyline. Space Mountain, for example, looks like a giant ... space mountain. There are two strategies here:

Actually, don't brand your space.

Perhaps shocking, coming from me. But don’t judge me yet. I’m about to save you $5,000,000.

I heard an expert recently assert, in a public setting, “No one should ask who designed an experience after they visit.”

I have … thoughts.