There is a paradox at the heart of every visitor center project: if it's so fantastic that people never want to leave — it's a total failure.

In ancient times, shortly after life emerged from the sea, movies came on DVDs. “Special collector’s editions” had a second disk with “extra” content. This was for early life forms who loved bloopers.

Every Imagineer (designer, in Disney-speak) knows that attractions need an iconic skyline. Space Mountain, for example, looks like a giant ... space mountain. There are two strategies here:

Actually, don't brand your space.

Perhaps shocking, coming from me. But don’t judge me yet. I’m about to save you $5,000,000.

I heard an expert recently assert, in a public setting, “No one should ask who designed an experience after they visit.”

I have … thoughts.